Users and Buyers Are the Same in the Case of All the Products.

 

Comment very briefly on the following:

Users and buyers are the same in the case of all the products.

 

I cannot agree with the statement that the user and the buyer are the same in the case of all the products. Because it is not necessary for the user to buy all the products he uses. Sometimes parents buy things for their kids. Kids are not buyers. They are users. In government schemes in which the government buys products and distributes the same to its citizens who are not able to afford such products. For example, the government distributes books to unprivileged students of economically weaker sections. In such cases, the Government is the purchaser or buyer. But the user is from the economically weaker section.

 

People who buy gift items for their relatives or friends or dear ones is the custom which the whole world is following. People may choose different products as a gift. Some buy ornaments as a gift. Some buy home appliances as a gift. Some buy foodstuff like pizza or biscuits and sweets as a gift to express their gratitude or happiness. Some buy expensive gifts like refrigerator, TV, Air conditioner, cell phone, iPad2, iPhones, clothes, ready-made garments, etc. as a gift for their dear ones. In such cases, the buyer is not the end-user.

 

Industrialists buy products for developing it or converting it into another product. Also, they buy products as raw materials for their production or manufacturing. They are not the end-user. They process it and resell it. So, there are chances that the buyer could be an industrialist who converts the product into another product and resells it in the market.

 

Wholesalers and retailers also buy goods to resell it to the end-user. Wholesalers and retailers are not users. They are buying goods to sell them in the market to make a profit.

 

In short, all the buyers are not users. The buyer could be a wholesaler, retailer, industrialist, government agency, or someone who buys it to give it as a gift. Due to the above-cited reasons, it is not appropriate to say that "User and buyer are the same in case of all the products."

08.03.2011